Shopify Magic for a small online shop

By Jason Sibley

You're already paying for Shopify. There's a good chance you're also paying, somewhere else, for an AI writing tool or a chatbot widget you don't strictly need. Shopify Magic is the bit built into the platform you're already on, and Shopify says it's free whatever plan you're on, though access to specific features can vary.

What this is for, and who it's for

This is for the UK shop owner running their own Shopify store: the candle seller shipping from a spare room, or the two-person homeware brand with a stockroom in the garage. You don't have a developer on call and you don't want another monthly bill for something Shopify already does.

The part you'll use most is text generation: it can suggest content for blog posts, pages, product descriptions, the emails you send through Shopify Messaging, the instant answers and suggested replies in Shopify Inbox, and text in your theme editor. You can g