Perplexity for competitor and supplier research

By Jason Sibley

What this is for, and who it's for

This is for anyone who's tried to research a competitor, a new supplier, or a market before making a decision, and ended up with twelve browser tabs and no clear answer. Perplexity is an AI answer engine that searches the web in real time and returns a synthesised, conversational answer with numbered citations linking back to its sources — closer to a research assistant than a traditional search engine. For the specific job of "find out what's actually true about this competitor or supplier before I commit," it's genuinely useful, provided you treat the citations as the real output and the summary as a starting point.

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