LinkedIn Premium All-in-One for owner-led B2B: is it worth it?

By Jason Sibley

What this is for, and who it's for

If you run a small B2B firm in the UK or Ireland, such as a consultancy, an agency, an IT services business or a trade that sells to other businesses, you probably do the selling and the marketing yourself. The hiring lands on you too. LinkedIn has a bundle aimed squarely at that situation, and it costs real money every month.

This guide is for deciding whether to try it. I've stuck to what LinkedIn's own pages say and added a plain routine for using it.

What Premium All-in-One is

Premium All-in-One was formerly called LinkedIn Premium Business Suite. LinkedIn describes it as being for small business owners and leaders who handle the three jobs themselves: sales, marketing and hiring.

It may not be on offer to you. LinkedIn's marketing page says it is "currently rolling out and available to select users". Its help page says LinkedIn is testing it and that it "may not be available for purchase in your location or visible on your Premium subscription plans page". If you