By Jason Sibley

How to measure AI ROI in a small business (without a fancy spreadsheet)

Who this is for

UK and Ireland owners, marketers and anyone who has already paid for ChatGPT, Copilot, Canva Magic or similar, and now wants a straight answer on whether it is worth the money. You do not need a finance degree or a fancy model. A notepad and honest time estimates will do.

What it does (in plain English)

AI ROI for a small firm is rarely a big dashboard. It is a simple check: did the tool save (or earn) more than it cost, over a period you can actuall