By Jason Sibley

How to use ChatGPT for small business owners

Who this is for

This guide is for UK and Ireland small business owners and marketers, plus salespeople and anyone managing email or a website who is curious about ChatGPT but hasn't had time to sit down and properly learn it. You don't need any technical background. If you can send an email, you can use ChatGPT.

What it does (in plain English)

ChatGPT is a general-purpose AI assistant made by OpenAI. Think of it as a very well-read colleague you can ask to help with writing, thinking things through, or looking things up, available any time. You type (or speak) what you want, and it responds in plain language.

For a small business, that typically means:

• Drafting emails, social posts, web copy and internal notes
• Brainstorming ideas — offers, product names, campaign angles
• Doing first-pass research on a topic, market or competitor
• Tidying up messy notes into something presentable

It won't run your business for you,