By Jason Sibley

How to use AI for customer emails without sounding fake

Who this is for

UK and Ireland owners, salespeople and anyone who answers customer email and wants AI to speed up drafting, without sounding like a call centre script or a LinkedIn bot.

What it does (in plain English)

Used well, AI writes a first draft from your notes: the situation, the outcome you want, and the tone you actually use with customers. You edit for facts, names and warmth, then send.

Used badly, you paste “write a pr