A plain-English guide for UK/IE SMBs to add an AI chat widget — FAQ prep, vendor install help, escalation to a human, and when to skip the bot.

By Jason Sibley
UK and Ireland owners and marketers who want a chat widget on the site to answer common questions out of hours, without promising a custom-built bot or a big IT project.
An AI chatbot on your website is usually a small widget in the corner. Visitors type a question. The bot answers from content you give it (FAQs, delivery policy,