Adobe Express and Firefly for product and promo images: use what you already pay for

By Jason Sibley

What this is for, and who it's for

Plenty of small firms pay for Adobe to edit a photo or sign a PDF, then never open anything else in the account. If you make your own social posts and promo graphics, spend ten minutes checking what you already have before paying for another design tool.

Adobe Express is the quick design app for posts, posters and menus. Firefly is Adobe's AI image and video generator. Some plans include both. Adobe's generative credits FAQ says Firefly Pro, Pro Plus and Premium include Adobe Express Premium, while Firefly Standard covers Firefly only. Express Premium is also sold separately.

There's a free plan too, with a limited number of free daily generations. Adobe's Express pricing page says features such